Luxury cars are those vehicles which provide luxury with pleasant or advantageous features beyond strict necessity at an increased expense. Here the term “luxury” describes the greater equipment, good performance, construction accuracy, enormous comfort with creative design and technological innovation or features which create the brand image, status or prestige-or any other flexible feature.
Targeting a particular socio-economic class, the automobile manufactures make specific models of vehicles that get associated with social status of that class. Thus, in collusion with the car-buying public, these automobile manufactures distinguish among their product lines. Regarding the luxury vehicles, high price is the most common factor; moreover the styling, engineering, and even public opinion about the cars highest and lowest status association with them also matters a lot.
In the history of automobile industry, it is seemed that every time due to the assumed superiority of the design and engineering of these particular cars, these group of car marques and models become expensive to purchase. These cars are designed by aiming at wealthy buyers and that’s why these automobiles generically are termed as luxury cars. Moreover, the term luxury car was also used for unique vehicles created during an era when luxury was a personal consideration and thus, coachwork was customized depending on an owner’s likes and dislikes. Even though there is significant literature about precise marques, but there is a lack of systematic and scholarly work which describe the luxury car trend itself.
In today’s era, luxury cars include vehicles such as sedan, coupe, hatchback, station wagon with convertible body styles, as well as minivans, crossovers, or sport utility vehicles which are available in any size, from small to large with various price range.
This widely used term luxury is broad and extremely variable. It is a more conditional, perceptual and subjective attribute and therefore, different people may understand it differently. Thus, the definition of a luxury car to some… may be ordinary to some others.
These cars likely to offer a higher degree of comfort level than their typical counterparts, regular facilities such as real leather upholstery and sophisticated woodgrain-look dashboards. In Comparison to the normal vehicles, these cars have conventionally emphasized in comfort and safety aspect of the vehicles. These contemporary cars also provide higher performance with better handling. Luxury vehicles are considered as status symbols for rich people with prominent use.
In earlier period, the people who are rich and high class could only afford luxury cars. But these days, even the people who are not rich enough can also enjoy the comfort of these cars. The car hiring services have made it easy for them. Limo is one of the very popular hired car these days. People hire limousines for wedding, graduation party, to pick up guest from the airport etc. If you want to book a luxury car for your tour or party, then you will find a lot of car hiring services available these days which will offer you the kind of luxury you want depending on your preference.
Article by Radhika Verma